How to Use LinkedIn for Recruiting: The Right Way
When you’re using LinkedIn for recruiting, it’s important to keep a few things in mind. First, LinkedIn is a professional network, so you should always behave accordingly. This means being respectful and courteous when reaching out to candidates and not making any promises that you can’t keep.
LinkedIn is also a great platform for building relationships, so take the time to get to know candidates before you make any offers. Finally, remember that LinkedIn is a two-way street – both you and the candidate should be getting something out of the relationship. If you’re only focused on filling a position, you’re likely to turn off potential recruits.
Why Learn How to Use LinkedIn For Recruiting?
LinkedIn is a popular social media platform for finding job opportunities. According to LinkedIn, 75% of people who have switched jobs recently used the platform during their decision-making process. Additionally, LinkedIn has been found to be one of the top recruiting channels for the quality and retention of new hires.
New employees sourced on LinkedIn are 40% less likely to leave the company within the first six months than candidates sourced via other channels. For hiring managers and recruiters, LinkedIn sourcing just makes sense because of the very nature of the platform. People are in a different mindset when they log onto LinkedIn than when they open, say, Instagram. This makes LinkedIn an ideal place to find potential job candidates.
LinkedIn is a powerful tool to help you find the perfect candidate for your company. When done right, it can be an excellent way of finding new hires and building relationships with potential employees that will last long after they’ve left any other job-search site behind! With these 9 tips from our experts we’ll show how easy networking on LinkedIn really should feel: professional yet friendly – just like comparing resumes would feel in person over coffee (or tea).
LinkedIn Recruiting Tip #1: Use LinkedIn Groups
LinkedIn groups can provide a wealth of opportunities for professionals looking to network and learn. By joining relevant groups, you can get involved in discussions, learn about upcoming events, and build relationships with other professionals in your industry. LinkedIn groups can also be a great recruiting tool – they’re a great way to connect with potential candidates and get your name out there as a business that’s looking to hire.
Just make sure that you’re respectful of the group’s rules and guidelines, and don’t use it as a platform to spam potential candidates with job postings. By taking advantage of LinkedIn groups, you can significantly expand your professional reach.
LinkedIn groups are a great way to connect with potential candidates. When you join a group, you can participate in discussions, post content, and build relationships with other members. You can also use LinkedIn groups to search for candidates who might be a good fit for your open positions.
To do this, simply go to the “Members” section of the group and use the search filters to find members who meet your criteria. Once you’ve found some potential candidates, you can reach out to them directly or invite them to connect with you. LinkedIn groups can be a valuable tool in your recruiting arsenal, so be sure to make the most of them.
LinkedIn Recruiting Tip #2: Consider a LinkedIn Recruiter
If you’re responsible for recruiting at your company, you may want to consider investing in a LinkedIn Recruiter account. With a Recruiter account, you have access to more candidates than you would with a regular LinkedIn account – up to 1,000 candidates per search. You also have the ability to save search results, which can save you time if you’re recruiting for multiple positions.
LinkedIn Recruiter accounts do come with a monthly fee, but if you’re doing a lot of recruiting, they can be worth the investment. If you’re not sure whether a LinkedIn Recruiter account is right for you, you can always try it for free for 30 days. After that, you can decide whether the benefits are worth the cost.
LinkedIn Recruiting Tip #3: Focus on your company page
Company pages are different from personal profiles in a few key ways. First, company profiles have followers rather than connections. Your followers are more than just a vanity metric; they’re actually highly indicative of whether a candidate will engage with you.
A LinkedIn member who is following your company is 95% more likely to accept your InMail message and 81% more likely to respond to it than a member who is not your follower, so it pays to focus on growing an authentic following.
Secondly, a company page allows you to create offshoots known as showcase pages that are dedicated to specific products, services, or achievements. This is useful for helping visitors understand what you’re all about. For example, if you want to promote a new product, you can create a dedicated showcase page and feature it prominently on your company page.
Finally, your company page provides valuable Insights data that can help you understand how people are interacting with your brand on LinkedIn. By monitoring your page views and Engagement rate, you can get a sense of which content is resonating with your audience and adjust your strategy accordingly.
So if you haven’t already, take some time to spruce up your LinkedIn company page. A little effort can go a long way in making sure that your brand comes across as professional and polished to everyone who visits it.
LinkedIn Recruiting Tip #4: Make Sure Your Jobs are Optimized for LinkedIn
When you’re posting a job on LinkedIn, there are a few things you can do to make sure it’s attractive to potential candidates. First, use keywords throughout your job listing so that it comes up when relevant searches are conducted.
LinkedIn also allows you to tag your jobs with certain skills, which can help LinkedIn members who are searching for jobs that match their skill set find your listing. You can also include a link to your company’s careers page in the job listing so that interested candidates can learn more about your business.
By taking a few extra steps to optimize your LinkedIn job postings, you can ensure that your jobs are seen by the right people and that you attract top talent.
LinkedIn Recruiting Tip #5: Use LinkedIn InMail to Reach Out to Prospective Candidates
LinkedIn InMail is a message that you can send directly to another LinkedIn member, even if you’re not connected to them. LinkedIn InMail messages tend to have a high response rate, so they’re a great way to reach out to prospective candidates. When sending LinkedIn InMails, be sure to personalize the message and make it relevant to the recipient.
You should also keep the message short and to the point so that it doesn’t get lost in LinkedIn’s messaging system. By following these tips, you can use LinkedIn InMail to successfully reach out to prospective candidates and connect with top talent.
LinkedIn Recruiting Tip #6: Get the Most Out of LinkedIn Sponsored Jobs
LinkedIn Sponsored Jobs is a paid service that allows you to promote your job listings on the platform. When you sponsor a job, it appears in LinkedIn members’ feeds as well as in relevant search results. LinkedIn Sponsored Jobs can be a great way to get your jobs in front of more people, but it’s important to use the service wisely.
LinkedIn allows you to target your Sponsored Job campaigns so that they’re only seen by members who meet certain criteria, such as location or job title. You can also set a budget for your campaign and choose how long you want it to run. By targeting your LinkedIn Sponsored Jobs campaigns carefully, you can ensure that you’re getting the most bang for your buck.
LinkedIn Recruiting Tip #7 Get Creative with Your LinkedIn Messaging
When you reach out to candidates on LinkedIn, it’s important to stand out from the crowd. In order to do this, try to be creative with your LinkedIn messaging. Instead of just sending a generic message, take the time to personalize each one.
Mention something that you noticed in the person’s profile or explain why you think they would be a good fit for the job. LinkedIn also allows you to include rich media in your messages, so don’t be afraid to get creative with GIFs or images. By taking the time to craft thoughtful LinkedIn messages, you’ll improve your chances of getting a response.
LinkedIn Recruiting Tip #8: Enable applying via LinkedIn
Once you’ve ensured your company page makes a good first impression, the next step is to enable applications via LinkedIn. This will allow candidates to submit for your open positions without ever leaving the platform.
You can enable LinkedIn applications when you’re posting an open position (LinkedIn offers detailed instructions on the steps to post a job here). During the posting process, you’ll be asked whether you want to direct applicants to an external site (like your careers page) to apply, or to allow them to apply on LinkedIn. Choose the latter option so that candidates can easily apply for your jobs without having to leave LinkedIn.
LinkedIn Recruiting Tip #9: Take Advantage of LinkedIn's Advanced Search Features
LinkedIn offers a number of advanced search features that can be very helpful when you’re recruiting. By using LinkedIn’s advanced search filters, you can narrow down your results to find members who meet specific criteria.
For example, you can search for members who live in a certain location or who have a certain job title. LinkedIn’s advanced search features can save you a lot of time and help you find the best candidates for your open positions.
Conclusion
By following these LinkedIn recruiting tips, you can source top talent and land your dream job. LinkedIn is a powerful tool that should be leveraged in every recruiting process. By following these tips, you can use LinkedIn to its full potential and take your recruiting game to the next level.
LinkedIn offers a number of great features that can help you find the best candidates for your open positions. Be sure to make the most of them in your next recruiting campaign.